Franz Joseph Pomades

The franz joseph identity is built on the contrast of classics and rebellion.

The basis is the black and white retro aesthetic of barbershop culture, which is reinterpreted through bright, aggressive colors (blue, red, acid green) and graffiti aesthetics. The key visual technique is spray and hand strokes: create a sense of raw, unfiltered energy, add chaos and liveliness to the structural composition, work as a recognizable brand element. The contrast between clean typography and "dirty" graphics creates tension - it is this that is the character of the brand.