ARCHITOYZ

The architoyz identity is built on a combination of simplicity, functionality and play. The main visual accent is a bright green color, symbolizing development, energy and naturalness. It creates a feeling of a living, active environment in which a child explores the world.

The graphic language is minimalist and constructive: linear illustrations refer to drawings and the creation process, clean forms emphasize the engineering logic of the product, repeated patterns form a coherent and recognizable system The identity is easily scalable - from packaging to digital media - while maintaining clarity and functionality.