KINESKOP COFFEE

The identity of Kineskop Coffee is built on the contrast of an industrial environment and a living, human gesture. The logo is massive, geometric, with a reference to industrial typography. It works as a stable base: clear, recognizable, a little “heavy”, like the factory space itself. The symbol in the sign resembles a technical detail or an element of a mechanism, which strengthens the association with production.

The graphics are deliberately the opposite of the logo. They are hand-drawn, slightly rough illustrations with a brush effect: a cup, steam, coffee grounds, characters. The lines are uneven, lively, with the feel of a quick sketch. They add warmth and humanity to the brand — like a handprint inside a cold industry.